Lonnie Hobbs, Jr.
Assistant Professor
305 D Waters Hall
Manhattan, KS 66506
785.532.4492
785.532.6925 | Fax
lhobbs@ksu.edu
Links
Education
B.S., Agriculture, Prairie View A&M University, 2017
M.S., Agricultural Economics, Kansas State University, 2019
Ph.D., Agricultural Economics, Kansas State University, 2023
Research Interests and Experience
Dr. Lonnie Hobbs, Jr. is interested in research related to agribusiness, marketing, pet food economics, and diversity, equity, inclusion, and belonging (DEIB). His research focuses on analyzing current marketing strategies, customer behavior, and product demand to inform product design and marketing decisions in the food and agriculture industry, and particularly the pet food sector. In addition to his work in agribusiness management, he also aims to enhance diversity, equity, inclusion, and belonging (DEIB) efforts through research to improve programming, recruitment, and teaching. His current research areas include identifying relevant and interesting research problems, examining factors contributing to pet obesity, estimating pet food demand structure, and utilizing online customer review data to evaluate the effectiveness of product attribute differentiation.
Teaching Responsibilities
AGEC 420 | Commodity Futures
Areas of Specialization
Agribusiness
Marketing
Pet Food Economics
Diversity, Equity, Inclusion, & Belonging (DEIB)
